With only the best interests of its younger customers at heart, Microsoft has a new back-to-school promotion: starting May 22, college students buying a new Windows 7 PC can also get a free Xbox 360 4GB console. That's right, free -- as long as your new computer cost at least $699 and came from Redmond or one of its partners, including HP and Dell. Online ordering will require a .edu email address, which even attendees of the School of Life know how to procure; if you'd rather shop at Best Buy or a Microsoft Store, you'll need an actual student ID. This isn't about convincing students they need more than a tablet computer, of course. It's about giving them the opportunity to be popular. "Get ready to be the coolest kid on your dorm floor with a killer new Windows 7 PC and an Xbox 360 -- all you really need for college," the company says. Yes, being the coolest kid on your dorm floor: pretty much the definition of Higher Education.