Is this Samsung's first medium format digital camera?

Samsung Medium Format Camera
Look closely at that photo above. Those, friends, are digital cameras from Samsung. That's right, even that boxy one that looks quite a bit like an old-school medium format film shooter. This photo was quietly inserted into a blog post from Sammy about lens design, without so much as a caption to clarify what our curious eyes were seeing. Might this be a future model meant to compete in the highest-ends of the digital camera market? Or is it something cooked up in the lab and abandoned for a more practical and mainstream design? There was a rumor kicking around last summer that Samsung was working on a medium format CMOS sensor and this could be a test rig for just such a slice of silicon. Whatever it is, we're intrigued and we'll be keeping an ear out for more info on what the Korean company has brewing.