Glance above and you'll notice a normal, elegant chronograph watch, correct? Not exactly... See, that jet-black dial is rocking 4-bit binary hour-bars in place of numbers, and looking very geek-chic doing so. Announced today, Cadence's 4-Bit Chronograph Watch is the chrono revision of its $80 4-Bit Watch, sporting a larger casing, darker dial, greater water resistance, and most notably, a UTC display to help you stay on schedule while globetrotting. The luminescent hands -- perfect for late-night hacking -- are kept in motion by an automatic Miyota quartz movement wedged inside of a 42mm stainless steel case, which is rated water-resistant to five atmospheres (165 feet). The watch is further protected by a sapphire-coated glass crystal, and topped off with a black leather band to keep things extra classy. When the 4-Bit Chrono ships come July, getting one around your wrist will set you back $195, but slyly wearing your geek cred is only $119 if you reserve one now -- a full press release is after the break to help you decide.
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Cadence Watch Company Unveils 4-Bit Chronograph Watch

Sophisticated watch that uses 4-bit binary code to indicate hours
now includes a chronograph – improves your geek cred


Philadelphia, PA – May 26, 2011 – The Cadence Watch Company is excited to introduce the new 4-Bit Chronograph Watch. The subtle yet classy timepiece brings geeks a fashionable watch while adding the functionality of a chronograph and Universal Coordinated Time (UTC).

Instead of Arabic or Latin numerals, the numbers on this dial are in 4-bit binary – the system of 1's and 0's that all computers rely on. This watch is classy enough to wear on any occasion, while geeky enough to show your membership in the elite group of techies.

Other 4-Bit Chronograph Watch features and functions include:

-Universal Coordinated Time (UTC) display – the standard time by which the world regulates clocks, time and computer servers
-42mm stainless steel case – striking appearance, perfect for the boardroom or on the go
-Luminescent watch hands – against the black face of the watch adds to the sophisticated look
-Genuine leather wristband – with subtle saddle stitched two part leather strap and stainless steel buckle
-Miyota quartz watch movement – makes for an extremely reliable timekeeper that never requires winding
-Water resistant to 5ATM – convenient for everyday wearing
-Sapphire coated quartz glass – helps prevent watch face from becoming scratched

"We are pleased to introduce a unique watch that is Geeky without being too noticeable, like something the head of IT would wear to a board meeting," says Vanja Buvac, president and CEO of Cadence Watch Company. "Our 4-bit watch was a big hit, but the most requested feature was UTC."

The 4-Bit Chronograph Watch retails at $195 and will be available for purchase in July at http://cadencewatch.com/4bit-chrono. Receive a 40% pre-order discount if you order before the watch becomes available. The original 4-Bit Watch is currently available for $90 at www.cadencewatch.com as well as ThinkGeek.com.

About Cadence Watch Company
The Cadence Watch Company designs, produces and distributes branded performance and lifestyle watches. Based in Philadelphia, the company started in 2001 developing their initial product, a patented stroke rate monitoring watch for rowing. Since then, the company has grown into designing creative and unique lifestyle watches. For more information, please visit www.cadencewatch.com.

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Cadence's 4-Bit Chrono Watch lets you do business, disguises your inner geek