In this age of perpetual smartphone one-upmanship, calling your handset the "most straightforward mobile phone in the world" seems a strange selling point. Still, there are surely people out there who need a reprieve from the complications of iPhones, BlackBerrys, and Android devices, and Emporia's RL1 does eschew pretty much everything that's not a phone call or text. The handset has a bright screen with adjustable text size and big buttons that light up when a call comes through, nice features for older users with vision and hearing problems. The phone comes with the above angular cradle and should give you about three hours of talk time on a charge. For those who want to get fancy with the thing, there's also a calculator, alarm clock, and a feature that'll help you remember birthdays -- the primary reason a lot of us use Facebook. The phone is available now for Vodafone's monthly and pay as you go plans. It runs £60 ($99) -- you didn't think straightforwardness like this comes cheap, did you? Press release after the break.
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The emporia RL1; mobile made easy

Welcome to the emporia RL1 – the most straightforward mobile phone in the world. By avoiding the need to navigate any unwanted features or complicated menus, it makes calling and texting easier than ever before.

If you're looking for a straightforward phone that lets you call and text easily, the emporia RL1 could be just what you're after. Exclusively available from Vodafone, the emporia RL1 has a clear and bright screen with adjustable text size. When there's an incoming call, the built-in torch blinks to let you know – perfect for those who struggle a little with hearing or who have to contend with a noisy environment.

The emporia RL1 sits comfortably in your hand, and the large buttons have clearly labelled numbers – making it easier to key numbers in correctly. The ringtone can be adjusted to a very high volume and RL1 has a vibrate feature, just to be sure that no call goes unnoticed.

Features on the emporia RL1 have been deliberately kept to the essentials but there is an alarm clock, a calculator and a birthday reminders tool.

Reliability and practicality are key, and emporia RL1 has already been described as an 'eight day wonder' – with one full charge, the phone has a standby time of more than eight days, and a talk time of up to 180 minutes. The phone comes with a charging cradle that can sit on a table or be wall mounted. The emporia RL1 is available from Vodafone on both pay monthly and pay as you go.

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Emporia RL1 doesn't think your smartphone is all that great