We've finally received the official US information (press release after the break) about Sony's latest addition to its line of SXRD projectors, the VPL-HW30ES. The biggest news here is the price, and this one is rocking a $3,699 MSRP. Slipping under the $3,000 barrier really would have made our eyes pop, but as it stands it's still an impressive array of tech for the dollar. Otherwise the details remain the same as we'd heard yesterday, although the press release acknowledges that it will be available in a bundle with two pairs of 3D glasses and the IR sync transmitter as the VPL-HW30AES. Those accessories will otherwise run $129 for the glasses and $79 for the IR transmitter, no word on a bundle price.

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SONY DELIVERS A BRIGHTER HOME THEATER EXPERIENCE WITH
NEW 3D FRONT PROJECTOR

VPL-HW30ES -- Newest Member of the "Elevated Standards" (ES) Line


SAN DIEGO, June 10, 2011 – Sony Electronics is taking the next step toward bringing the big screen experience to a wider audience with the introduction of the VPL-HW30ES front projector. Incorporating Sony's latest panel technology and dynamic lamp control system, fans of movies, sports and gaming have the opportunity to enjoy unrivalled 2D or 3D entertainment, with stunning images that are nearly three times as bright as Sony's current 3D home projector.
Utilizing Sony's SXRD™ (Silicon X-tal Reflective Display) technology, the VPL-HW30ES delivers full high definition video including 3D, using high frame rate 240Hz panel drive projection technology. When viewers don the new active shutter 3D glasses (TDG-PJ1 sold separately), the front projector with the 3D transmitter (TMR-PJ1 sold separately) delivers a crisp and bright image on the screen. Sony's new lamp technology enables 3D display that is brighter and also reduces the cross talk that can diminish the clarity of the projected image.
Part of the Sony's ES line, this projector will be available in the United States through a network of high-end A/V specialists and custom installers. Also available in a bundle with two pairs of 3D glasses and transmitter, is the VPL-HW30AES.
The VPLHW30ES supports a wide variety of 3D formats including frame packing, side-by-side, and top and bottom. Only Sony products offer support this range, so viewers can enjoy the widest variety of 3D including Blu-ray, broadcast and photography. The projector is also equipped with 2D to 3D conversion function to simulate 3D video and pictures using 2D content. It also features two-way RS232 and an IR input for simple and seamless integration with third party automation systems.
"The VPL-HW30ES is part of Sony's strategy to expand 3D for home front projectors," said Charles Speidel, vice president, Sony Electronics' Home Audio and Video Division. "This uses the same SXRD cinematic display technology to enable high resolution, high contrast and faster refresh rates, delivering incredible pictures and full high definition on a big screen, even in 3D. Whether watching movies, sports or playing video games, this projector, offers consumer the ultimate theater experience in their living room."
The new projector offers independent 2D/3D picture modes; users can optimize the display based on content being viewed for cinema, sports, gaming or photo viewing. With Sony's SXRD panel and Advanced Iris 3 technologies, the VPL-HW30ES features dynamic contrast to 70,000:1 while delivering 1,300 lumens output. The VPL-HW30ES also supports HDMI1.4a which not only includes 3D support, but also Deep Color and x.v.Color for natural, vivid reproduction of colors. Sony's video processing which includes Motionflow with Dark Frame Insertion and Mosquito and Block Noise reduction and 24p True Cinema capabilities recreates a sharp film-like image.
Sony's new TDG-PJ 1 3D glasses (sold separately) have a matte black finish inside the frames to optimize viewing of projected images and reduce reflections; are lighter (2.1oz vs. 2.8oz); rechargeable; and offer longer viewing times (30 hours continuous watching on a single 30 minutes charge) when compared to the first generation.
Price and Availability
The VPL-HW30ES, front projector, $3699.99 begins shipping in July 2011 and is available through Sony's network of A/V specialists and custom installers. The TDG-PJ1, active shutter 3D glasses, $129.99 and TMR-PJ1, 3D transmitter, $79.99 are also available at that time.
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Sony's new 3D VPL-HW30ES projector is official for the US too, costs $3,699