It doesn't take four years of business school before realizing that a shopkeeper must sell sufficient inventory to keep afloat. With this in mind, we must sadly declare that Nokia will close its UK online storefront at the end of the month -- a harsh revelation for pre-order loving Brits. The news was announced today in a brief message to affiliates, and later confirmed with a representative stating to TechRadar, "We are planning to close the current UK online store to simplify our channel structure and focus our resources on our key trade customers." Keeping a stiff upper lip, this untimely ending follows Nokia's reduced sales projections and similar closures in France, Spain and Netherlands, and leaves its remaining e-stores to hope for a better fate.

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Nokia closing its UK online storefront by month's end