Transformers Mimobots
Oh, look, Mimoco is back with a couple of new USB flash drives. These particular Mimobots come in the likeness of everyone's second favorite morphing robot rivals -- Optimus Prime and Megatron. (Obviously Cy-Kill and Leader-1 take the top slot in our hearts.) Sadly, these Transformer thumb drives don't actually transform, but they do come preloaded with screensavers, wallpapers, and digital comics... if you're into that sort of thing. The Autobot and Decepticon leaders are available now, starting at $23 for 2GB of storage and reaching $60 for the 16GB model. PR is after the break.
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2011 CEA LINE SHOW: MIMOCO DEBUTS CLASSIC TRANSFORMERS CHARACTER MIMOBOT® USB FLASH DRIVE SERIES
Jun 22, 2011

The TRANSFORMERS flash drive series debuts with MEGATRON and OPTIMUS PRIME in 2GB to 16GB memory capacities preloaded with bonus digital media content

(New York – June 22, 2011) - Mimoco, creator of the MIMOBOT® line of designer USB flash drives, under license from Hasbro, Inc., is introducing the new TRANSFORMERS character-based MIMOBOT drives featuring retro TRANSFORMERS styling. Debuting at the 2011 CEA Line Show at the Mimoco booth (#T35), the collection includes popular TRANSFORMERS characters in classic MIMOBOT form: OPTIMUS PRIME and MEGATRON. The drives come preloaded with bonus media including digital editions of classic comics, videos, and scripts alongside the MimoDesk™ suite of screensavers, avatars, and more.

OPTIMUS PRIME MIMOBOT®

The leader of the AUTOBOTS, OPTIMUS PRIME MIMOBOT® stands heroic with his classic red, white and blue armor and matching helmet. This flash drive's mission is simple: protect your data from falling into the clutches of the evil leader of the DECEPTICONS, MEGATRON!

Preloaded Digital Content Includes: digital comics, videos, desktop wallpapers, icons, avatars, screensavers, and more!

MEGATRON MIMOBOT®

With steel-colored armor, menacing scowl and piercing eyes, the MEGATRON MIMOBOT® boasts classic TRANSFORMERS style and will stop at nothing to gain the Universe's data, including your documents, music, pictures and more!

Preloaded Digital Content Includes: digital comics, videos, desktop wallpapers, icons, avatars, screensavers, and more!

"We are stoked to welcome the iconic TRANSFORMERS characters OPTIMUS PRIME and MEGATRON to the MIMOBOT family," said Evan Blaustein, CEO of Mimoco. "We hope fans worldwide enjoy the collaboration which also features our most extensive preloaded media suite assembled to date."

TRANSFORMERS MIMOBOT drives are ready to do battle over your most precious possessions: your data! The leader of the AUTOBOTS, OPTIMUS PRIME MIMOBOT® stands heroic with his classic red, white and blue armor and matching helmet. This flash drive's mission is simple: protect your data from falling into the clutches of the evil leader of the DECEPTICONS, MEGATRON! With steel-colored armor, menacing scowl and piercing eyes, the MEGATRON MIMOBOT® boasts classic TRANSFORMERS style and will stop at nothing to gain the Universe's data, including your documents, music, pictures and more!

Other popular MIMOBOT® collections from Mimoco will be showcased at the CEA Line Show, including drives from the franchises of DC Comics (Batman, Green Lantern), Star Wars, and Hello Kitty, as well as original artist series like Tokidoki, and Mimoco's own Core Series characters. Each MIMOBOT® designer USB flash drive comes in a range of 2GB to 16GB memory capacities and is preloaded with MimoDesk™ character-specific content including wallpapers, icons, screensavers, and other digital extras.

The new TRANSFORMERS MIMOBOT® USB flash drive line will be showcased at booth #T35 at the CEA Line Show and are available for pre-purchase at www.mimoco.com and in the coming weeks at select retail shops worldwide.

About Mimoco
Boston-based design house Mimoco fuses the art of conatemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars™, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou. MIMOBOT flash drives are available in up to 16GB capacities, are Mac and Windows compatible, and include preloaded bonus MimoDesk™ content. Lucasfilm, Star Wars™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM and © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.