Those of us that grew up in the 80s and 90s probably remember being bombarded by ads from music clubs promising subscription plans of tapes and CDs for cheap. Of course, what usually happened for anyone suckered in was finding a stack of albums they never wanted, a rapidly growing bill and customer service that apparently had a blood-in, blood-out policy to letting subscribers quit. Shockingly, Direct Brands Inc. is still around and although they gave up on music a couple of years ago they're still in the movie business and just launched their first Blu-ray specific club. For $5.99 (plus s&h) each new subscribers get two Blu-ray discs -- provided they also buy three more movies in the next year at "regular club prices" starting at $19.95. There may be a value proposition in there, but our 13-year old self is saying to take a long look at the fine print before signing anything.
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First-Ever Blu-ray DVD Club to Launch Under Columbia House Club

NEW YORK, July 1, 2011 /PRNewswire/ -- Direct Brands Inc., the leading direct-to-consumer club network for books, DVDs and recorded music, and the parent company of book clubs such as Book-of-the-Month Club, Doubleday Book Club and Columbia House, announces the first-ever launch of a BLU-RAY-specific Club under the Columbia House division.

(Photo: http://photos.prnewswire.com/prnh/20110201/NY39306 )

"We are extremely dedicated to the future of DVD collections, so much so that we created a new Blu-ray specific club which will provide consumers dedicated to this format with all of the advantages of our club membership," says Deborah Fine, President and CEO of Direct Brands Inc.

The Blu-ray Club will be available at www.columbiahouse.com/blu-ray as of July 1, 2011. Kicking off a "RED, WHITE and BLU-RAY" summer, members who enroll in the Blu-ray Club within the July kick-off month will receive an opening offer of 2 Blu-ray selections for only $5.99 each. With this launch, Direct Brands continues its on-going commitment to both the DVD and Blu-ray formats.

Direct Brands Inc. is the largest direct-to-consumer club network for books, DVDs and recorded music in the U.S. The company is home to such market-leading book, DVD and music club brands as Book-of-the-Month Club, Doubleday Book Club and Columbia House, among its 24 multi-platform businesses, as well as several other special interest and lifestyle book clubs. The company serves more than 8 million members in the U.S. through its various club catalogs and online. www.booksonline.com

SOURCE Direct Brands Inc.