$9.99 it has charged since November. They indicated the change would take place tomorrow night around 9 p.m., with customers notified by email and no plans to grandfather any of the old pricing setups along. With aggressive expansion plans pressing forward and its costs to acquire content rising sharply, hiking the price by 50 percent on many of its 20 million+ subscribers could be the easiest way to make the numbers add up, it could be just those subscribers who are left to determine exactly what Watch Instantly streaming (or DVD access) is worth to them.
Update: Just that fast, Netflix has officially announced these changes to its pricing plans. Just like our information indicated, DVD only or streaming only unlimited plans are available for $7.99 each per month, or $15.98 together. Existing members can float on their current plans until September 1st but new members will see these rates effective immediately. According to a post on the official blog, the change replaces the DVD plan's existence as a $2 surcharge over streaming and from now on it will no longer unlimited discs and streaming as a single package. Two discs at a time will cost $11.99 by themselves now, but there's no mention of higher plans just yet. Fans of the plastic platter should be at least a bit encouraged however, as there's a new team devoted solely to that service -- here's hoping they can get the stagnant Blu-ray catalog refreshed.