Fans of frozen, cultured dairy products and holiday cookies, it's time to get your handsets ready -- that new, not-so-shiny Android Market appears to be making its way to users now. Both our inbox and the Twitterverse are afire with news that the redesigned market is delivering, not just apps, but books and movies to Android phones across the US as you're reading this. Of course, as we've already mentioned, you could just skip the waiting game and start perusing the Editor's Choice section right now by downloading and manually installing the APK. If you don't remember why you're supposed to be excited, check out the video after the break.

[Thanks to everyone who sent this in]

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Android Market update reportedly rolling out to the dessert-themed faithful