Our parents always taught us that it's what's on the inside that counts -- and that's why we don't ever take them hard drive shopping with us. Sure these Store 'n' Go drives are pretty standard 500GB HDDs, but hey, they come in Caribbean blue and hot pink, so they should fit in nicely with that neon fanny pack we just picked up to haul around our computer peripherals. The drives sport USB 3.0 and come loaded with Nero BackItUp software. You can pick them up for $100 from Verbatim's site -- they shouldn't be too hard to spot. Decidedly less colorful press information after the break.
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Verbatim Unveils Color Splashed Store 'n' Go SuperSpeed USB 3.0 Portable Hard Drives

Charlotte, NC, July, 28 2011 – Verbatim, the global leader in data storage technology including portable hard drives, USB flash drives, CDs, Blu-ray discs and memory cards, has added a splash of color to its SuperSpeed USB 3.0 portable hard drive offerings with two new eye-popping options: Caribbean Blue and Hot Pink.

"As a pioneer in data storage solutions, we've made it our goal to deliver what our customers crave without sacrificing a thing," said Charles Klinker, Verbatim's Director of Marketing, HDD Products. "Whether it's faster transfer speeds, more reliable back-up capabilities, or sleek aesthetics, we deliver on all fronts, and this compact USB 3.0 hard drive is no exception!"

This compact 500GB hard drive not only impresses users with its lightning fast transfer speeds and its ability to reliably back-up and transfer files anytime, anywhere – but also seduces the visual senses for users looking get the best of the best in both form and function. It's the perfect way to save, store and share your favorite videos, photos, music and more. Plus it doubles as a colorful accessory to any outfit.

Compatible with all USB ports, this sleek portable hard drive includes Nero BackItUp & Burn Essentials software that provides full system backup and restore functions, the ability to schedule automatic backup by date/time and an encrypted backup option with password control.

Additional optional software includes the Green Button software software that offers three sleep/suspend settings to save energy when the drive is not in use and Formatter Software that software to easily change the format of the drive from FAT32 to NTFS or HFS+, offering maximum flexibility to a wider scope of users.

Product Features and Specifications:

• Caribbean Blue and Hot Pink
• SuperSpeed USB 3.0
• 100% compatible with all USB ports
• High-capacity storage: 500GB
• Nero BackItUp & Burn Essentials software
• Green Button software allows user to save energy when not in use
• Industry-leading 7-year limited warranty

Verbatim's 500GB Store 'n' Go USB 3.0 portable hard drives are available at Verbatim.com for just $99.99.