We don't know iPad Head Girl's name, or what she really looks like under that clever environment-reflecting helmet. What we do know, however, is that our mama didn't raise us to go stroking people's faces in the street -- which is exactly what one unseemly chap eventually does in the viral marketing video after the break. Is he an actor on Hearst's payroll, remitted an hourly rate to feign fascination with their new Cosmo For Guys iPad magazine, which magically appears on the poor girl's face? By all means, analyze his forward behavior and make up your own mind. But if you're only into couture, darling, you'd better look away now.

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Cosmo For Guys viral marketing video is a head-turner (video)