Always thought ruggedized storage had to look tough and utilitarian? Think again, because ADATA's latest looks more like a fashionable disco-futon than the outwardly brawny externals we're used to. Buried somewhere under all that style is a 2.5-inch, 5400RPM drive that's IPX4 water-resistant and "military grade shockproof." It'll come in red or black and in 500GB, 750GB or 1TB capacities, which'll set you back €59.90, €71.90 or €92.90, respectively. The chic but virile drives also tote USB 3.0, equating to a relatively speedy 90MB/s transfer rate. No word on pricing for yanks yet, but they'll probably show up before long at the "select agents and distributors" at the source below.
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ADATA Launches Stylish and Sturdy SH14 Portable Hard Drive

A Stylish yet tough storage accessory

Taipei, Taiwan – August 15, 2011 - ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the launch of the SH14. The company is touting the super-tough exterior of the SH14, and is again targeting the on-the-go crowd whose active lifestyles call for shockproof performance. The new SH14 offers a new approach to shock-resistant designs, combining a modern style and a SuperSpeed USB 3.0 interface with military grade shockproof and water-resistant construction. The result is a fashionable break from the cold and monotonous outer form often seen in drives of this class.

The SH14 drive exterior is constructed of a unique silicone material, providing a smooth surface texture that is seldom seen in external drives. The military specification shock-resistant structure, coupled with water-resistant and impact-damping silicone shell, create a formidable line of defense important data. Users need not worry about data loss from accidental drops or spills, which can cause irreparable damage in conventional storage devices. The curved grid pattern of the drive body demonstrates an elegance and charm of modern technology, making the SH14 suitable for use by both active and trendy consumer groups.

In performance terms, the SH14 is equipped with a 2.5-inch 5,400 RPM hard drive.
Utilizing the new generation USB 3.0 transfer interface, it achieves transfer rates up to 90MB/s. Compared to a standard USB 2.0 device, back up of data files is nearly three times faster, with enhanced performance significantly reducing transmission time by 70%.

The SH14 comes in two color series- passion red and jet black. Initial capacities available will be 500GB, 750GB, and 1TB. Additionally, purchasers of ADATA external hard drives are eligible for free download of the latest Norton Internet Security 2011 antivirus software (60 day trial), utility backup software HDDtoGo and enjoy peace of mind with a three year warranty.

Availability
The SH14 will be distributed through select agents and distributors. For related product information, visit the ADATA website: http://www.adata-group.com/index.php?action=product&cid=2&lan=en

About ADATA
ADATA Technology, the world's 2nd largest vendor of DRAM Modules, 3rd largest of USB Flash Drives (iSuppli, April 2011), and a Top 20 global brand in Taiwan, provides complete memory solutions, including DRAM Modules, USB Flash Drives, memory cards, solid state drives and portable hard drives. ADATA products are internationally recognized by Germany's iF Design Award, red dot Award, CES Best of Innovations Award, Japan's Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company's slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas.

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