Monday morning is hardly the time for philosophical questions, but here's one anyway: should manufacturers refresh product lines if they're not adding anything new? Toshiba's Canvio 3.0 external HDDs announced today have pretty much identical specs to the Canvio 3.0 Plus drives already available on Amazon: capacities from 500GB to 1TB, prices from $90 to $140 and the inclusion some cloud backup software worth around $40. The pocket-sized drives come in a range of colors and it's hypothetically possible that they'll look better than their predecessors, but we can't be sure until we get product photos instead of the plain render you see on the right. Meanwhile, things get relatively more interesting when we come to the Canvio Basics range, which make a few sacrifices to come in $10 cheaper and which at least now come with USB 3.0. Enough with the nihilism already.
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TOSHIBA UNVEILS CLOUD-BASED BACKUP CAPABILITY FOR CANVIO®3.0 PORTABLE HARD DRIVES, ADDS USB 3.0 VERSION OF CANVIO BASICS

Continues the Canvio tradition of fast, easy, and reliable backup of digital content for consumers wanting to protect their most important documents and files

IRVINE, Calif.- Sept. 26, 2011 - Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced its Canvio® 3.0 portable hard disk drive (HDD) line featuring cloud-based backup capabilities1. With storage capacities of 500 gigabytes (GB), 750GB or one terabyte (TB2), the new Canvio 3.0 line also features simple plug-and-play operation, pre-loaded backup software, and is compatible with personal computers and other devices equipped with USB 3.0 or USB 2.0 ports.

Designed to meet the needs of consumers who increasingly rely on the cloud for digital storage, the Canvio 3.0 drives are pre-loaded with Windows™-based NTI® BackupNow EZ™ software that provides step-by-step and fully-customizable backup capabilities to the cloud and to the drive. Users create a cloud account with NTI® BackupNow EZ™ where they can backup specific folders, certain file types, and conduct a complete system backup to the Canvio 3.0. The backup software also scans the user's system and files and recommends which files to backup to cloud-based or on-device storage.

Toshiba also announced the expansion of the Canvio Basics family to include the support of USB 3.0, enabling Canvio Basics users to take advantage of the faster data transfer speed of USB 3.0-enabled devices. The Canvio Basics 3.0 features a new compact design and is also available in 500GB, 750GB and 1TB capacities. With a black satin finish, the Canvio Basics 3.0 is the most recent addition to Toshiba's entry-level storage line to store valuable documents and digital content.

"Digital consumers need to quickly backup high resolution photographs, important documents, high definition videos and large music files in a seamless storage system. HDDs with cloud-based backup capabilities offer consumers a digital safety net against system failure," said Maciek Brzeski, vice president of HDD retail products, Toshiba America Information Systems, Inc., Digital Products Division. "With cloud-based backup, Canvio 3.0 offers consumers a simple and easy backup solution for all types of digital files that need reliable storage."

For advanced users, the Canvio 3.0 also offers complete password protection with up to 256-bit data encryption to prevent unauthorized access to data; an on-screen Drive Space Alert monitor also sends an alert when storage space is running low. The internal Shock Sensor and Ramp Loading Technology protect the drive during daily movement from a pocket, desk, bag, or beyond.

The stylish Canvio 3.0 product line also continues Toshiba's high quality industrial design, including its pocket-sized, rounded rectangular form factor and sleek high gloss finish. The Canvio 3.0 is available in black, white, silver, red, green, and blue3. To provide users with peace of mind, the Toshiba Canvio 3.0 includes a three year limited warranty.

Toshiba Canvio products have been designed and manufactured in accordance with Toshiba's high quality product standards, incorporating the latest technology and user-interface, while ensuring best-in-class performance, quality and workmanship. The Canvio 3.0, Canvio Basics 3.0, and the complete lineup of Canvio Portable Hard Drives may be found at major retailers within North America and online outlets. For a full list of retailers, please visit www.us.toshiba.com.

Pricing and Availability
The Canvio 3.0 and Canvio Basics 3.0 are available today on www.toshibadirect.com, national retail stores, and online retailers.

Manufacturer's Estimated Single Unit Price (ESUP) by capacity:

· $89.99 for 500GB Canvio 3.0
· $109.99 for 750GB Canvio 3.0
· $139.99 for 1TB Canvio 3.0
· $79.99 for 500GB Canvio Basics 3.0
· $99.99 for 750 GB Canvio Basics 3.0
· $129.99 for 1TB Canvio Basics 3.0