Stacking the lineup against Google Wallet, manufacturers HTC, LG, Motorola, RIM, Samsung and Sony Ericsson have been drafted by team Isis, agreeing to implement its NFC technology standard into future phone offerings. By garnering multi-manufacturer support, the joint AT&T, T-Mobile and Verizon venture is pulling a power move against Mountain View's offering -- currently only functional on Sprint's Nexus S 4G (although that's almost certainly bound to change). Finally gearing up for battle, the crew recently pumped $100 million into the initiative, helping to win support from the aforementioned hardware heavy hitters. For those who aren't ready to buy a new phone just to jump on the NFC bandwagon, Isis says it's working with DeviceFidelity to add the functionality to older models as well. The more devices that have the technology, the better the chance we'll be ditching our leather wallets for the mobile variety. Or so they say. Check out the full PR after the break.
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HTC, LG, Motorola Mobility, RIM, Samsung Mobile, Sony Ericsson and DeviceFidelity to Implement Isis NFC and Technology Standards

Mobile Device Makers to Accelerate Adoption of Mobile Commerce; NFC Architecture Provides Security and Convenience

NEW YORK--(BUSINESS WIRE)--Isis, the joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, announced today that HTC, LG, Motorola Mobility, RIM, Samsung Mobile and Sony Ericsson will introduce NFC-enabled mobile devices that implement Isis' NFC and technology standards. For consumers who have or purchase smartphones that are not NFC-enabled, Isis is working with DeviceFidelity to add NFC functionality to the mobile device, ensuring a wide range of consumer choice.

"Working together with the device makers and our founding mobile carriers, Isis can provide the consumer choice and scale necessary for widespread adoption of mobile commerce."

"Isis' technology standards provide the direction and certainty needed for the development and deployment of NFC devices and the mobile commerce ecosystem," said Scott Mulloy, chief technology officer, Isis. "Working together with the device makers and our founding mobile carriers, Isis can provide the consumer choice and scale necessary for widespread adoption of mobile commerce."

NFC-enabled phones will allow Isis consumers to securely make payments, store and present loyalty cards and redeem offers at participating merchants with the tap of their phones.

"Today's announcement signals the growing acceptance of NFC technology by some of the world's leading device makers," said Kouji Kodera, chief product officer, HTC Corporation. "At HTC, we see tremendous opportunities for consumers and merchants as we move beyond traditional payments to a future of NFC-enabled mobile commerce."

"NFC technology on LG devices will provide consumers with an all-in-one mobile experience that delivers convenience without comprising security or piece of mind," said Jeff Hwang, president, LG Mobile Phones. "Creating the ideal mobile wallet, LG NFC enabled devices will help change the way consumers shop, pay and save."

"NFC is the future of mobile payments and will ensure that transactions are done securely from mobile devices," said Christy Wyatt, corporate vice president of software and services product management, Motorola Mobility. "Through working with Isis as well as the broader Android ecosystem, we look forward to providing consumers with NFC-enabled handsets that make mobile commerce a reality."

By using NFC-enabled smartphones, Isis will enhance how consumers, banks, payment networks and merchants interact, significantly modernizing the payment experience.

"RIM is working in close collaboration with Isis to help make the concept of mobile commerce a reality," said Andrew Bocking, vice president of BlackBerry Software, Research In Motion. "The new line-up of BlackBerry® 7 smartphones include various models that are NFC-enabled and demonstrates RIM's commitment to enabling NFC-based experiences on BlackBerry."

"The key to widespread adoption of mobile commerce will be the broad availability of NFC-enabled handsets," said Dale Sohn, president, Samsung Telecommunications America (Samsung Mobile). "Samsung Mobile will be working with Isis and the mobile carriers to ensure NFC-enabled handsets are widely available to consumers."

Isis is committed to developing a comprehensive, open mobile commerce platform that aligns the interests of all key stakeholders and provides consumers with freedom of choice and security.

"NFC offers consumers the ability to broaden their communication experience beyond the phone, and common standards and best practices are key to a secure and convenient mobile commerce experience. Sony Ericsson is poised to be part of this movement and to drive the development of new, exciting and creative experiences to deliver the most entertaining smartphones," said Jan Uddenfeldt, chief technology officer, Sony Ericsson.

"DeviceFidelity is proud to be among those chosen by Isis to power its NFC mobile wallet offering," said Deepak Jain, chief executive officer and co-founder, DeviceFidelity. "Working side-by-side with Isis and leading handset makers, we aim to provide the scale and choice of consumer preferred devices to ignite the industry and assure continual mass adoption of mobile commerce."

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HTC, LG, Motorola, RIM, Samsung and Sony Ericsson to add Isis NFC tech in future phones