We've already sorted through the specs, and laid our hands on its rather sexy frame, now Fujifilm's offering up a more palatable price tag than we expected for its throwback X10 shooter. Starting sometime in early October, the X100's more affordable little brother will set nostalgic point-and-shooters back $599.99 -- about $100 bones less than the estimated $715 to $860 ballpark we threw out back in September. If you'll recall, the X10 packs a 12 megapixel EXR CMOS sensor, f/2-2.8, 28-112mm manual zoom lens, up to 12,800 ISO sensitivity, 1080p video, an optical viewfinder, and pop-up flash. No word yet on a final release date. Full PR after the break.

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FUJIFILM ANNOUNCES PRICING AND AVAILABILITY FOR THE NEW PREMIUM COMPACT FUJIFILM X10 DIGITAL CAMERA

Valhalla, N.Y., October 7, 2011 – FUJIFILM North America Corporation said today that the all new premium compact FUJIFILM X10 digital camera first announced on September 1, 2011, will have a retail price of $599.95 and will be available in early November.

Building on the tremendous success of the sophisticated FUJIFILM X100 digital camera, the new premium compact FUJIFILM X10 is the latest addition to the growing FUJIFILM X-series of advanced digital cameras.

The FUJIFILM X10 features a new larger 2/3" 12 megapixel EXR CMOS sensor and a bright high-definition FUJINON1 F2.0 wide-angle to F2.8 telephoto 4x manual zoom lens (28-112mm)2 that produces superb image quality from edge to edge. The FUJIFILM X10 has a beautiful blackout and retro design that includes a traditional optical viewfinder with a wide 20° field of view for exceptional image composition. For more information, go to http://fujifilm-x.com/x10/en/.

The FUJIFILM X10 will be on display and available for all to see at the upcoming PhotoPlus Expo at the Jacob K. Javits Convention Center in New York City on October 27 through Saturday October 29.