Research in Motion's Jim Balsillie's currently in Dubai, gassing about how amazing the latest update to BlackBerry 7 OS will be -- probably between trips to the beach. When it arrives, those crackberries equipped with NFC (Bold 9900 / 9930 and Curve 9350 / 9360 / 9370) will get BlackBerry Tag. You'll be able to tap two phones together to share contact details, multimedia content or add new friends to your BBM. RIM is planning to open up the relevant APIs so developers can use the facility in any number of interesting ways, like bringing touch-to-share to the system. Considering the speed constraints of NFC, it's difficult to believe that big files like images could be carried by the technology -- it's more likely that NFC will pair the devices and then send your files down a larger pipe, like Bluetooth. There's an enigmatic press release after the break, and hopefully the company will explain how this works in a little more detail before the update arrives.
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BlackBerry Tag enables effortless 'tap to share' exchanges of multimedia content and contact info between friends

Friends can also add each other as BBM contacts with a simple 'tap'

DUBAI, UNITED ARAB EMIRATES--(Marketwire - Oct. 10, 2011) - GITEX – During his keynote presentation at the GITEX conference in Dubai, Research In Motion (NASDAQ:RIMM)(TSX:RIM) Co-CEO Jim Balsillie today unveiled a new way for BlackBerry® smartphone users to connect with one another and share multimedia content.

BlackBerry® Tag, which will be incorporated in the next BlackBerry® 7 OS update*, will allow users to share contact information, documents, URLs, photos and other multimedia content by simply tapping their BlackBerry smartphones together. BlackBerry Tag will also enable friends to instantly add one another as contacts on BBM™ (BlackBerry® Messenger).

"BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless," said Jim Balsillie, Co-CEO at Research In Motion. "BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers."

BlackBerry Tag takes advantage of Near Field Communications (NFC) technology included in the recently launched BlackBerry® Bold™ 9900/9930 and BlackBerry® Curve™ 9350/9360/9370 smartphones, and these are the first BlackBerry smartphones that will support BlackBerry Tag.

RIM also announced plans to expose BlackBerry Tag through APIs on the BlackBerry platform, allowing software developers to take advantage of "tap to share" functionality from within their own applications.

* Subject to network operator certifications. Check with your local operator for availability.

About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange (TSX:RIM). For more information, visit www.rim.com or www.blackberry.com.

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