New augmented reality app uses both barcode and image recognition to continuously recognize tens of millions of products in a live camera view
PALO ALTO, Calif.--(BUSINESS WIRE)--A9.com, Inc., a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN) today announced a new iPhone app: Flow Powered by Amazon. Flow is a new augmented reality app that makes it easy to explore and discover tens of millions of products in a real world setting – from books and DVDs to packaged electronics and toys – and offers shoppers interactive product information about the items around them.
With Flow, customers simply point their iPhone toward a book, video game, CD, DVD or millions of other products with UPC barcodes. Upon visual recognition of the product, the app displays Amazon.com product information, including the option to play multimedia content and read customer reviews.
"This is our first step towards integrating product search technology with augmented reality," said Bill Stasior, president of A9.com. "The integration of a live camera display, graphical overlays, and visual recognition technology creates a seamless experience for a customer looking to discover information about objects in their physical surroundings."
Flow uses continuous scan technology developed by A9.com's visual search team to identify products and provide related information found on Amazon.com. The app displays Amazon's popular shopping features such as product details, customer reviews and ratings, as well as sharing options via Twitter, Facebook, or email.
Flow Powered by Amazon is available as a free download from the Apple App Store at www.itunes.com/appstore. To learn more, visit flow.a9.com.