Telefonica exec echoes what we already know: Nokia's new handsets are too spendy
byBrad Molen||November 9th 2011 at 2:44pmNovember 9th 2011 2:44 pm
Nokia has certainly had a reputation of keeping its premier phones at a high price, but it's not too often that we hear a head honcho in the industry say anything about it. Telefonica European General Manager Simon Lee-Smith went on the record to voice his displeasure over the exorbitant cost of the Lumia 800 as well as the N8 and N9. Speaking with Telecoms.com, he mentioned that the only way Espoo's going to push a significant volume of Windows Phones is to offer them at a reasonable price point. Vendors, according to Lee-Smith, have unrealistic expectations of what consumers -- and carriers -- will pay for smartphones. Sayeth Lee-Smith: "All device manufacturers seem to think that a €400-plus device is the norm. Well, it isn't. Customers and operators won't pay that cost for a device which doesn't differentiate sufficiently." In other words, the Lumia 800 (priced at €420, or about $585) needs to offer something more unique to customers in order to justify its cost. It does make us curious to see if Nokia can satisfy the needs of US carriers if it doesn't bring down its asking price. Head over to the source to read more of Lee-Smith's quotable quotes.