Is the internet on the cusp of a post-text era? Dreamworks CEO Jeffrey Katzenberg
certainly thinks so. Speaking at the Techonomy conference in Tucson yesterday, Katzenberg confirmed that his company is already working on expanding 3D animation to the realm of social media, as part of a collaboration with Intel. As Technology Review
reports, the two companies have been working on the project for the better part of four years, developing 12-core chips and software capable of delivering real-time photographic animation. Katzenberg didn't offer many details beyond that, but seemed confident that his company's new technology could radically alter the way users share and engage with online content by transcending the boundaries of traditional text. "Text is a learned process but what we do [at Dreamworks] is intuitive and instinctual and you do it from the moment you are born," he said, "We're trying to see if we can move many of these things we can do today in text but moving up to video and audio... with sight and sound." The exec went on to cite Apple's Siri
personal assistant as proof that this transition is already underway: "Whether we do it or somebody else does it, we will move from a text world into a audio visual one." Intriguing claims, to be sure, but we'll know more next year, when Dreamworks' new campaign gets underway.