It's inevitable: the "latest and greatest" in tech (whatever that happens to be at the moment) always comes down in price as it makes way for something thinner, faster... better. Still, it's interesting to imagine that happening when a product is still basking in its glory days. That's exactly what what we're going to see with NVIDIA's new quad-core Tegra 3 chip, according to NVIDIA CEO Jen-Hsun Huang. Over lunch today with a few tech journalists, he said he expects Tegra 3 tablets to plummet to $299 in just "a couple quarters." That's pretty incredible when you remember the Transformer Prime hasn't even gone on sale yet, and when it does it'll cost $500 -- a reasonable price in its own right when you stack it up against the aging iPad 2. So it's a bit dizzying to imagine 2012 ushering in a crop of high-end Honeycomb (or even ICS) tablets that cost just a little more than the Nook Tablet currently does. We'll be curious to see how such pricing might pressure the likes of Amazon, Barnes & Noble and Apple, but regardless, something tells us lots of you won't wait six months to get your hands on a half-price Prime.