Coda Automotive has set some lofty goals for its forthcoming all-electric sedan, and this week, it began pursuing them. On Tuesday, the upstart manufacturer confirmed that production of its 2012 Coda Sedan is already underway, with the first deliveries scheduled to roll out in January. With an estimated range of 150 miles, the sedan will also be powered by a 36-kWh battery pack, providing it with 134 horsepower. Most intriguing, however, is the car's new price, which now sits at $39,900, compared with the $44,900 price tag announced earlier. That puts it well within range of competitors like the Ford Focus Electric and Nissan Leaf, though as Coda's Thomas Hausch explained to AutoblogGreen, the change isn't exactly a "price drop," since the Sedan hasn't actually been sold at its earlier price point. Technicalities aside, it's now cheaper than previously expected, which is all that really matters for your bottom line. Full PR after the break.
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CODA Automotive Announces Start of Production of Zero Emission All-Electric Flagship Sedan

Offers Best in Class Electric Vehicle Battery Warranty and Most Affordable Range with its 2012 Zero Emission Sedan

LOS ANGELES, Nov. 16, 2011 /PRNewswire/ -- CODA Holdings, a leading developer of all-electric vehicles and advanced battery systems, today announced that it started production of its zero emission flagship vehicle. Representing the company's commitment to deliver accessible, safe and reliable electric vehicles and clean technology to its customers, CODA will offer an industry leading 10-year, 100,000-mile battery warranty and starting US base price of $39,900 for their zero emission 2012 model year CODA sedan.

"We are excited to announce that we have started production of our all-electric CODA sedan," said Phil Murtaugh, CEO of CODA Holdings. "We dedicated this year to increasing efficiencies in order to bring down costs and as we go to market, we are committed to passing these savings to our customers. These progressions align with our mission of putting an electric vehicle into every garage and adding further confidence that CODA will provide dependable electric vehicles for generations to come."

The 2012 CODA sedan now combines an industry leading EV battery warranty with the best range per dollar of any electric vehicle on the market. To achieve this best value per dollar range, the CODA team leveraged its long-standing relationships within the industry and extensive production experience to create more efficient production processes. The 2012 model year CODA is now available for $29,900(i) in California, after federal tax savings up to $7,500(ii) and CA vehicle rebate of $2,500.

Through robust technology, durable battery chemistry and Active Thermal Management system, the CODA executive management team has also set the battery warranty to 10-years, 100,000-miles.

The CODA is the first all-electric five-passenger, mid-size sedan with full rear seating and trunk space that meets American drivers' daily transportation needs without an ounce of gasoline:

Delivers the longest range of any all-electric vehicle: A class-leading battery pack enables a fully charged CODA to go up to 150 miles(iii), almost five times the average daily commute.
Fast and Easy Recharging: Twice as fast as the leading competitor, a 6.6kW onboard charger provides 4 hours for 100 mile charge, 2 hours for 50 miles (6 hours for full charge).
Accelerates up to 85 mph with ease: the CODA features 134 horsepower and 221 lb-ft of torque, a regenerative braking system, and an air-cooled active thermal management system.

The first CODA Sedans are on display at the Los Angeles Auto Show from Nov. 18 through Nov. 27. More information and reservations for the CODA are available at www.codaautomotive.com.

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Coda lowers price of electric sedan, sends it into production ahead of 2012 launch