The winds of tech consumerism are changing course. More specifically, they're heading east. According to the latest Q3 figures from Strategy Analytics, China is now the world's largest smartphone market by volume, overtaking the US for the first time. According to the research firm, smartphone shipments in China reached a record high of 23.9 million units during the third quarter of this year, up 58 percent from Q2. Compare that with the US, which saw shipments decline by seven percent over the quarter, to 23.3 million units. The Boston-based firm attributed much of China's growth to a spike in cheaper, Android-based handsets from companies like ZTE, as well as a flowering of subsidized higher-end models, like the iPhone. Nokia leads the way within the People's Republic, accounting for 28 percent of all quarterly shipments, followed by Samsung, with an 18 percent share. Find more quotes and charts in the press release after the break, or hit up the source link below for the full report.
Show full PR text
Strategy Analytics: China Overtakes United States as World's Largest Smartphone Market in Q3 2011

BOSTON, Nov 23, 2011 (BUSINESS WIRE) -- According to the latest research from Strategy Analytics, smartphone shipments reached a record 24 million units in China during the third quarter of 2011. Smartphone shipments reached just 23 million units in the United States. China has overtaken the United States for the first time to become the world's largest smartphone market by volume.

Linda Sui, Analyst at Strategy Analytics, said, "Smartphone shipments grew 58 percent sequentially to reach a record 23.9 million units in China during Q3 2011. In contrast, smartphone shipments fell 7 percent sequentially to reach 23.3 million units in the United States. China has overtaken the United States for the first time to become the world's largest smartphone market by volume."

Tom Kang, Director at Strategy Analytics, added, "China's rapid growth has been driven by an increasing availability of smartphones in retail channels, aggressive subsidizing by operators of high-end models like the Apple iPhone, and an emerging wave of low-cost Android models from local Chinese brands such as ZTE. Nokia currently leads China's smartphone market with 28 percent share, while HTC heads the United States smartphone market with 24 percent share."

Neil Mawston, Executive Director at Strategy Analytics, added, "The United States remains the world's largest smartphone market by revenue, but China has overtaken the United States in terms of volume. China is now at the forefront of the worldwide mobile computing boom. China has become a large and growing smartphone market that no hardware vendor, component maker or content developer can afford to ignore."

0 Comments

Strategy Analytics: China leapfrogs US to become world's top smartphone market