In a slightly underwhelming attempt to match Amazon's Lending Library proposition, Kobo will start to offer a free download each month to new Touch eReader owners. Starting in January, customers will be able to pick from the decidedly broad selection of Pride and Prejudice, HBR's 10 Must Reads: On Managing People and Star Wars Vs. Star Trek. Unfortunately, the offer is limited to devices purchased between November 24 and March 31 2012, but Kobo is hoping that the ability to hold on to the titles indefinitely will cancel out Amazon's legion of free rentals. Users can sign up to the ebook's offers mailing list for the full details. Remember: A book is for life, not just for Christmas.

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Kobo offers one free book a month, brings peashooter to the e-reader gunfight