As it prepares for Netflix's 2012 UK invasion
appears to be taking a page out of its competitor's strategy, and it's all because of the studios. When streaming to Windows PCs and Macs it will only support Silverlight
as of the first week in January (we should mention it's coincidentally timed alongside a particular electronics show), ditching Flash encodes for its video. Like Watch Instantly, that will mean a lockout for non-Intel Macs
and Linux users who don't have a player that supports the necessary DRM, but it's just those three letters that are behind this. Streaming Project Manager Paul Thompson writes on the company blog that Silverlight beat out Flash and new challenger HTML5 in order to meet studio's anti-piracy requirements, as well as take advantage of its Smooth Streaming
adaptive bandwidth adjustments. Everything will stay the same on other streaming devices, while Netflix has been able to support Chromebooks via plugin
and is rumored to be working on a Netflix solution, we'll have to wait and see if Lovefilm can do the same.