Google's rumored Flipboard competitor is finally here, and it's ditched the Propeller codename for something a little more appropriate: Currents. The app is available for both Android and iOS -- in tablet and phone-friendly formats -- and delivers a more magazine like reading experience for perusing your consumable content. The free app offers you a swipeable, graphics-heavy way to read material from partners like AllThingsD, PBS, Huffington Post and Fast Company, as well public Google+ feeds and RSS. You can even import your Google Reader subscriptions -- and it all gets cached for offline viewing. Of course, the whole thing is integrated with Google+ too, for quick and easy sharing. For publishers, Google is providing self-service tools for customizing how their content is displayed in the app. You can go download it now in the Android Market and in the iTunes App Store for free but, before you go, check out the video after the break to see it in action.
Update: It looks like Currents is US only for the time being. Sorry international readers, you'll just have to find some other way to shove traditional magazines towards extinction.