CES hasn't exactly been known as the place where small startup companies catch their big break, but the CEA seems intent on changing that notion this time around. The organization announced today that its new 'Eureka Park TechZone" will feature 94 startup companies occupying some 9,000 square feet of floor space at The Venetian -- up considerably from the 28 companies that were signed on when the new area was first announced this summer. As CNET's Daniel Terdiman notes, digital imaging companies look set to have a particularly big presence in the area, including the likes of smartphone accessory-maker Kogeto (its Dot device pictured above) and the Cornell Research offshoot Mezmeriz, which is focused on pico projector technology. Needless to say, we'll be there next month to see what comes out of it.
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Eureka Park TechZone Triples Since Launch
Ninety-Four Tech Start-up Exhibitors Featured at 2012 International CES


ARLINGTON, Va., Dec 21, 2011 (BUSINESS WIRE) -- Ninety-four companies will exhibit in the new Eureka Park TechZone at the 2012 International CES(R), a dedicated area in partnership with the National Science Foundation, Startup America Partnership, CNET and UK Trade & Investment (UKTI), showcasing innovative start-ups and entrepreneurs. Owned and produced by the Consumer Electronics Association (CEA)(R), the 2012 International CES(R), the world's largest tradeshow for consumer technology, is scheduled January 10-13, 2012 in Las Vegas, Nevada.

"Entrepreneurship is a driving force in today's economy, and exhibiting at CES is a great way for growing companies to gain recognition in the CE industry," said Karen Chupka, senior vice president, events and conferences, CEA. "We are thrilled to see the overwhelming response from companies interested in exhibiting within the Eureka Park TechZone since its initial launch in June. This new area at the 2012 CES will be a must-see for CES attendees."

The Eureka Park TechZone, located in The Venetian, launched in June 2011 with 28 companies signed on to exhibit. The area has since grown to include 94 companies, spanning more than 9,000 net square feet of exhibit space.

The Eureka Park TechZone is designed to benefit budding entrepreneurs, fledgling start-ups, home grown innovation and small companies looking to gain footing in the consumer electronics industry. The Venetian will also feature CES keynotes and the Innovations Design and Engineering Showcase, as well as Eureka Park, a hot spot for venture capitalists, investors, media and more than 140,000 industry professionals looking for the next big thing in technology.

In November, UKTI hosted a competition at its event, TechWorld, with the top three innovative companies awarded space within the Eureka Park TechZone at the 2012 CES. Winners included UK-based Blippar, Stereo Grafix and Yoskhi, which will be among the 94 companies exhibiting within Eureka Park.

CEA recently announced its collaboration with the Startup America Partnership, an independent nonprofit entity launched at the White House in 2011 to help young companies succeed in order to accelerate job growth in America. Several Startup America Firms will exhibit in Eureka Park.

The 2012 CES will feature more than 25 market-specific TechZones covering product categories such as broadband services, safe driving and sustainable technologies. Companies interested in exhibiting in the Eureka Park TechZone should contact Kristen Nafziger at knafziger@CE.org or 703-907-7648.

For more information on the 2012 International CES, visit CESweb.org.

Note to Journalists: Please note the correct event reference is 2012 International CES. Media information is available in the "For the Press" section of CESweb.org. Media are encouraged to arrive in Las Vegas by Sunday, January 8, 2012 to take advantage of all the preshow press events, including CES Unveiled: The Official Press Event of the 2012 International CES. CES Press Day will be held on Monday, January 9 at The Venetian.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES -- The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online: www.CE.org and www.DeclareInnovation.com . Follow CES at www.CESweb.org and through social media: http://facebook.com/InternationalCES , http://twitter.com/IntlCES , http://blog.ce.org/ .