Do you take your Android phones with an extra dose of designer? Then LG's Prada 3.0 is probably already on your radar, ready to mix and match with your walk-in closet of wardrobe options. This respectably specced, luxe update is right on target to hit South Koreans' manicured mitts tomorrow, with first dibs going to SK Telecom and a release on KT to follow on January 5th. The usual two-year contract pricing applies for both operators, but contract-averse users can also snag the stylish handset for 899,900 won (about $778) outright. That's the high price you pay for fashion (and a minimalist UI overlay), but at least this forward-looking device is set to fatten its figure with Ice Cream Sandwich in Q2 of next year. Of course, by then, it'll already be terribly gauche to own one anyway.

LG Prada 3.0 phone

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PRADA PHONE BY LG 3.0 BEGINS WORLDWIDE ROLLOUT
Much Awaited Designer Smartphone Arrives in South Korea Today, Europe and Asia in January

Seoul, 28 December 2011: LG Electronics (LG) made its highly anticipated PRADA phone by LG 3.0 available to the public today in South Korea. The phone is now available to Korean customers and scheduled for the release in most European countries and other parts of Asia in January.

The phone, its existence announced only last month in Seoul during the joint signing ceremony, was unveiled for the first time at a showcase event in London two weeks ago. The stylish new device has been attracting significant attention for being the only smartphone with premium branding on the market currently.

The PRADA phone by LG 3.0 is the third handset from the PRADA and LG collaboration following the highly successful PRADA phone by LG 1.0 and 2.0 phones. The latest offering continues in the same tradition combining PRADA's trademark chic simplicity with LG's leading technology, including one of the brightest 800-nit NOVA display and a PRADA themed UI for truly unique mobile experience.

Following PRADA's renowned design philosophy, the handset features a full glossy touchscreen on the front and PRADA's signature Saffiano pattern on the back. Impressively thin at only 8.5mm, minimal hardkeys and a classic black finish complete the phone's sleek look.

With 1.0GHz Dual-Core/Dual Channel architecture, the PRADA phone by LG 3.0 is as effective as it is stylish. The phone runs on Android Gingerbread OS with an update to Android Ice Cream Sandwich scheduled for the second quarter of 2012.

For more details on this unique collaboration, please visit the official site of PRADA Phone by LG 3.0 at www.pradaphonebylg3.com.

Key Specs:
- Operating System: Android 2.3 Gingerbread
- Memory: User 8GB maximum (varies depending on carrier requirements)
- Display Size: 4.3 inches
- Resolution: WVGA (800 x 480)
- Display Brightness: 800 nit
- Camera: 8MP
- Processor: 1.0GHz Dual-Core / Dual Channel
- Battery: 1540mAh

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LG Prada 3.0 sashays over to South Korea because Android phones are so hot right now