It's only right that the creative individuals behind a multi-billion dollar industry should have access to their own professional body, but for some reason the idea has yet to take hold. That could change at CES, when Jon Potter -- formerly of the Digital Media Association -- will start selling membership to a new outfit called the Application Developers Alliance. His pitch will open with the concept that "there's an interesting space in the application developer community that isn't really organized" and then move on to offer services like an online collaborative network, shared product-testing facilities, discount training schemes and cloud services, and even government lobbying over issues like privacy and IP. Who knows? That sort of thinking could ultimately lead to a fully-fledged union movement to stand up to fat-cat platform owners and let them know who's boss, but first things first eh?