The ink is drying on the agreement 'twixt Samsung and TomTom for the latter's maps and location content will appear on the Wave 3 Bada smartphone. Owners of the device will get access to TomTom's global maps, point of interest information, 3D city maps as well as live traffic updates and speed camera notifications. It's premature to speculate, but given Android and Nokia's free GPS apps, we could see this as the start of a new direction for the mapping company. There's no word on if the service will be free to use or when it'll be available, but we've got plenty of other details tucked below the break.
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TomTom Signs Strategic Deal with Samsung, the World's Largest Smartphone Manufacturer

AMSTERDAM, Jan 10, 2012 (BUSINESS WIRE) -- TomTom has signed a strategic deal with Samsung whereby TomTom maps and location content will power the Wave3 smartphone. TomTom will provide information to support daily location needs of Wave3 users, from navigation to search and find.

'Signing the deal with Samsung highlights TomTom's ability to deliver the map and enhanced content needed to enable the location based services for wireless users' said Charles Cautley, Managing Director TomTom Automotive and Licensing. 'TomTom is excited to collaborate with the global leader in the smartphone market.'

'As we strive to deliver innovations for the global smartphone market, location-enabled content and applications are increasingly important to our customers,' said David Noh, Vice President & Head of Technology Alliance Group. 'We needed a partner that could deliver to our strict requirements for quality and TomTom rose to the occasion.'

The agreement gives Samsung access to TomTom global maps and premium location content including:

-- Map coverage for over 200 countries globally, providing over 35 million kilometers of road network

-- Points of Interest providing information that enables users to find the people, places and services they need, wherever they are

-- 3D City Maps and 3D Landmarks adding a dimension of clarity and reality to the map, enhancing recognition and providing a visual orientation aid

-- Enterprise Traffic delivering live road conditions, including the location and length of a traffic incident, helping drivers find the quickest route to their destination

-- Speed Cameras providing a location alert for safety related cameras to promote safe driving habits and optimize the navigation experience.

About TomTom

TomTom is a global supplier of location and navigation products and services. We provide consumers and enterprise, government and automotive industry customers with digital maps, traffic intelligence, navigation software, PNDs, automotive systems, fleet management services, smartphone apps, fitness devices, POIs and speedcam intelligence.

Headquartered in Amsterdam, TomTom has over 3,500 employees and operates from 50 locations in 35 countries.

TomTom (aex:TOM2) is listed on NYSE Euronext. More information can be found at www.tomtom.com . For the most up-to-date route planner, including live traffic information please visit www.tomtom.com/livetraffic

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