Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S
byBrad Molen||January 18th 2012 at 7:01amJanuary 18th 2012 7:01 am
Nielsen crunched Q4 numbers today, and the results will likely have Apple analysts jumping up and down. The findings, focused on those who've purchased a smartphone within the previous three months, indicate a huge spike -- from 25 percent in October to 45 percent in December -- in iPhone purchases since October as an obvious result of the launch of the 4S. Conversely, the number of recent Android buyers fell by 14 percent in the same period. Of course, these numbers are directly affected by Apple's latest product launch and by no means should be any indicator that Apple is poised to win the battle against its bitter rival, as iOS continues to trail Android by over 16 percent in market share. Looking at the war for the third spot, RIM's US market share declined by 2.9 percent from Q3 to Q4, falling to 14.9 percent -- not a surprise, since it only captured the hearts of six percent of recent buyers this quarter -- and Windows Phone slightly increased from 1.2 to 1.3 percent. Full press release and chart can be found after the break.
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More US Consumers Choosing Smartphones as Apple Closes the Gap on Android
According to the latest research from Nielsen, the high-profile launch of Apple's iPhone 4S in the Fall had an enormous impact in the proportion of smartphone owners who chose an Apple iPhone. Among recent acquirers, meaning those who said they got a new device within the past three months, 44.5 percent of those surveyed in December said they chose an iPhone, compared to just 25.1 percent in October. Furthermore, 57 percent of new iPhone owners surveyed in December said they got a 4S.
Android continues to hold the lead among all smartphone users, with 46.3 percent of all smartphone owners surveyed in Q42011 reporting they have an Android-based mobile phone.
As of Q42011, 46 percent of US mobile consumers had smartphones, and that figure is growing quickly. In fact, 60 percent of those who said they got a new device within the last three months chose a smartphone over a feature phone.