WealthTV, the luxury lifestyle and entertainment network, announced today that it launched its linear 3D lifestyle and entertainment channel branded WealthTV 3D.
WealthTV 3D is the accumulation of a two year 3D production ramp effort that involved numerous in-house and outside production crews circling the globe. From the ruins in Machu Picchu and the treasures of the Louvre to the man-made grandeur of Dubai, WealthTV's 3D production crews have literally traveled the world capturing the most compelling sights and stories in 3D. The life-like 3D channel features a broad range of programming including adventure travel, automotive programming, compelling documentaries, culinary delights, boys toys, live events, and much more. WealthTV 3D has also produced a number of sports related programs, from off-road racing to championship boxing. The 3D network, working with Don King Productions, is delivering world-class title fights in 3D.
"With every major TV manufacturer leading its lineup with 3D televisions and consumers clamoring for quality 3D programming, WealthTV is extremely pleased to answer the call by delivering WealthTV 3D. WealthTV 3D allows viewers to travel the world and enjoy the finest experiences, whether it's touring Mayan ruins, strolling the sandy beaches in the Seychelles, or driving behind the wheel of a Bugatti, without leaving the comfort of their living room," stated Robert Herring, CEO of WealthTV.
"The beautiful thing about 3D is it really allows you to go places without having to spend a dime. It's the ultimate staycation channel," explains Cameron Westfall, VP of business development for WealthTV. "Our goal for the network is to allow every 3DTV owner to experience the American Dream regardless of their economic status."
This isn't the first time that WealthTV has deployed programming services to the first major wave of early technology adopters. WealthTV HD was one of only a handful of national cable networks to launch in 100% high definition dating back to 2004. WealthTV deployed HD VOD services in 2005 and 3D VOD programming in 2010.
WealthTV 3D is currently launched on a 24/7 basis via Roku's 2.5 million connected boxes throughout the United States, with additional launches on connected devices deploying soon. WealthTV recently renewed its NCTC affiliation agreement, allowing conventional cable systems to easily launch WealthTV 3D through the NCTC.