Samsung continues to hold its spot as the top mobile manufacturer, but its 25.3 percent market share also accounts for its dumb phone segment. The same is true for LG and Motorola, both which saw their user base decline to 20 percent and 13.3 percent, respectively. Apple and RIM -- both of which make only smartphones -- both show gains over the previous month. Apple's increase was rather significant, which grew from 11.2 to 12.4 percent. Meanwhile, RIM's uptick was modest, which saw a change from 6.5 to 6.7 percent.
Based on ComScore figures, there are now 97.9 million smartphone users in the US, which is quite a leap over the previous month's estimate of 91.4 million. Perhaps we'll have a bit of a milestone to report next month?
Smartphone Penetration Climbs Over 40 Percent during December Holiday Shopping Season
RESTON, VA, February 2, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.3 percent market share.
OEM Market Share
For the three-month average period ending in December, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG with 20 percent share and Motorola with 13.3 percent share. Apple continued to gain ground in the OEM market with 12.4 percent share of total mobile subscribers (up 2.2 percentage points), while RIM rounded out the top five with 6.7 percent share.
Smartphone Platform Market Share
97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers. Google Android ranked as the top smartphone platform with 47.3 percent market share, up 2.5 percentage points from September. Apple maintained its #2 position, growing 2.2 percentage points to 29.6 percent of the smartphone market. RIM ranked third with 16 percent share, followed by Microsoft (4.7 percent) and Symbian (1.4 percent).
Mobile Content Usage
In December, 74.3 percent of U.S. mobile subscribers used text messaging on their mobile device, up 3.2 percentage points. Downloaded applications were used by 47.6 percent of subscribers (up 5.1 percentage points), while browsers were used by 47.5 percent (up 4.6 percentage points). Accessing of social networking sites or blogs increased 3.8 percentage points to 35.3 percent of mobile subscribers. Game-playing was done by 31.4 percent of the mobile audience (up 2.6 percentage points), while 23.8 percent listened to music on their phones (up 2.9 percentage points).