Amazon readies Kindle offensive for Japan, teams up with NTT DoCoMo

According to one of Japan's big dailies, The Nikkei, Amazon will attempt to brave the tricky e-reader waters of Japan, aiming to launch its Kindle Touch as the flagship device in April. The newspaper reports that the device will land for less than 20,000 yen ($260), teaming up with Japanese mobile carrier NTT DoCoMo for 3G access to the Kindle's online store, gratis. Amazon hopes that the device's very competitive pricing, at least in comparison to existing 3G-friendly e-readers, will make in-roads to the notoriously frosty Japanese e-reader market. It will also bring Amazon's e-readers to the home turf of one of its biggest rivals; Rakuten.

FCC Fridays: February 10, 2012