Barcelona, Spain–February 28, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced a collaboration with Toyota Motor Corporation, to create Samsung Car Mode Application an in-car solution that seamlessly connects Samsung smartphones to Toyota's In-Vehicle Infotainment (IVI) system.
The collaboration will see the integration of a wide array of Samsung's smartphone and mobile communication technologies with Toyota's cutting-edge IVI to add enhanced connectivity, multimedia capabilities and internet services.
The Samsung Car Mode Application will leverage safety in-car UX, a state of the art voice command technology embedded within smartphones, to provide advanced functionality, navigation and location-based services. Samsung, in partnership with Toyota, is creating innovative solutions to satisfy the needs of shared customers, driving the development of new integrated functions and experiences.
Plans have been drawn up to commence commercialization in the second quarter of this year with the solution being unveiled at the Mobile World Congress 2012 in Barcelona.
Dr. WP Hong, Executive Vice President at Samsung Mobile said: "With a passion for innovation and a commitment to drive the advancement of the mobile and vehicle industry, Samsung looks forward to the shared success of this collaboration. Together, Samsung and Toyota are opening the door to the Smarter Car Era."
To learn more about Samsung Car Mode Application, visit the Samsung stand in Hall 8 at the Mobile World Congress 2012.