Don't recognize the name? If so, it's probably because Doro
is a completely new player in the smartphone industry, as it doesn't necessarily quench the appetite of power users. The vendor primarily focuses on providing the elderly with simple handsets, which in the past equated to offering nothing but feature phones. Doro's got a few new tricks up its sleeve which may be the most ridiculously easy transition from old-school to new-school yet. Their creation, with a title nearly as simple as the device itself, is called the PhoneEasy 740. It's a phone running essentially a forked Android OS with an incredibly user-friendly launcher -- called the Doro Experience -- that consists of only a few major functions, such as phone, messages, email and pictures. As for the handset itself, you're looking at a meager spec sheet: 5MP rear camera, 3.2-inch HVGA shooter, four hours of continuous talk time, FM radio, 512MB of RAM and 4GB internal memory. The software itself isn't fully functional yet, so we were only able to scroll through the main menu. We're anticipating the device to be ready in time for a summer release in markets around the world.
Speaking of the Doro Experience, the UI's going to be available on tablets this spring as an optional Android launcher. Fortunately the software can be paired with a desktop-specific app -- the Doro Experience Manager -- that gives the user the ability to remotely customize and manage the device. This is actually quite ideal, due to the fact that it's not limited to a proprietary Doro-made tablet. We haven't heard details on pricing and availability, but we'll get that information as it comes in. For now, anyone intrigued by the idea should hightail it to our gallery below.
For more coverage of MWC 2012, go here.
Doro EasyPhone 740 hands-on