It looks like we were blind-sided a little by that decidedly iPad-esque invite, because Apple has something more for us -- it's just announced the latest iteration of Apple TV and it can do 1080p video. The new UI inches slightly closer to iOS territory, with a splash of new color and a whole range of third-party apps willing to play with the new box. This includes access to Photo Stream alongside old favorites like Netflix, Flickr and YouTube. Expect improved connectivity to the iCloud (including your movie content) and better integration of your iTunes playlists directly from the refreshed UI. The good news: the price is going nowhere -- the new model matches the 2010 version at $99. The bad? You'll have to wait until next week to get your hands on one. Pre-orders start today.
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Meet the new 1080p Apple TV

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Apple reveals new Apple TV, does 1080p video



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Apple Brings 1080p High Definition to New Apple TV

New Apple TV Features iTunes Movies and TV Shows, Netflix, Photos & More in HD
SAN FRANCISCO-March 7, 2012-Apple® today announced the new Apple TV® featuring 1080p programming including iTunes® movies and TV shows, Netflix, Vimeo, photos and more in HD. With iTunes in the Cloud, customers can purchase and play their favorite movies and TV shows from the iTunes Store® and watch them instantly on their HD TV. The new Apple TV features a simpler, refined user interface making it easier than ever to access your purchased movies, TV shows and music with iTunes Match℠ right from iCloud®. With AirPlay®, users can stream or mirror their favorite content from their iPad® or iPhone® 4S to Apple TV.

"People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud."

Apple TV users can choose from an incredible selection of programming including over 15,000 movies and over 90,000 TV episodes on the iTunes Store. Apple TV also offers great content from Netflix's streaming catalog, live sports from MLB, NBA and NHL as well as Internet content from Vimeo, YouTube and Flickr.*

With iCloud, you can buy movies and TV shows on Apple TV and watch them on your iPhone, iPad, iPod touch®, Mac® or PC. iCloud also stores photos and pushes them wirelessly to all your devices including your HD TV via Apple TV. iCloud provides an incredibly easy way to get instant access to all of your content, no matter which device is being used.

iPhone, iPad and iPod touch users can use AirPlay to stream music, photos and videos from their devices directly to their HD TV with Apple TV. iPhone 4S or iPad users can use AirPlay Mirroring to show the screen of their device right on their HD TV, allowing them to stream web pages, spreadsheets or even games.**

Apple TV makes it easy to enjoy iTunes video, music and photo libraries from your computer right on your HD TV-and with iCloud you can instantly enjoy content that was purchased on your iPhone, iPad or iPod touch as well. iTunes Match customers can now play their entire music library from iCloud-even songs they've imported from CDs. Users can also control Apple TV with their iPhone, iPad or iPod touch using the Remote app, available as a free download on the App Store™ (www.itunes.com/appstore).

Pricing & Availability
Apple TV will be available on Friday, March 16 for a suggested retail price of $99 (US) through the Apple online store, Apple's retail stores and Apple Authorized Resellers. Apple TV requires iTunes 10.5 or later. Apple TV requires an 802.11g/n Wi-Fi network or Ethernet network, a broadband Internet connection and a HD TV capable of 1080p or 720p and an HDMI cable that is sold separately. iTunes movie and TV show availability varies by country. Second generation Apple TV users can install the new Apple TV user interface via a free software update, available today. Third generation Apple TV hardware is required to play 1080p video.

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Apple reveals 1080p Apple TV: $99, arrives March 16th