In the face of increasing competition from movie services like Lovefilm
, Knowhow Movies
, Sky has reportedly decided to reinvent Box Office as Sky Store. Rather than the limited number of pay-per-view titles each month, it'll be repositioned as an online movie library with over 1,000 titles to view on your set-top-box, desktop or mobile device
. New releases will be priced at £3.50 in standard-definition or £4.00 ($6.30) in HD. Back-catalogue titles will be priced at £1.99, with discounts on that figure on an infrequent basis. Sadly the service is only available to the five million or so subscribers with Anytime+
, those who currently remain using SD services will get to keep the old-school Box Office.