What if within minutes, anyone could visit a website to build a native iOS, Android and Windows Phone app, then install and run it on any phone? That's exactly what TheAppBuilder -- which launched at Mobile World Congress
-- promises. It features a simple HTML5
-based user interface that lets you create an app by choosing and populating some widgets -- like RSS feed, webpage, Twitter, Facebook, news and photo gallery (to name a few). Once finished, you'll receive an email with links to download and install a native iOS, Android and Windows Phone version of your app for free. From there you're able to customize and submit your app to the App Store, Play Store
, and Marketplace for $29 per month. We caught up with TheAppBuilder's Matthew David at SXSW
and put the product's claim to the test by making and deploying our very own Engadget app
-- all in record time. Browse the gallery below for some screen shots and hit the break to see the magic unfold in our hands-on video.
TheAppBuilder at SXSW 2012