Image
At the end of last year, Telenav revealed its browser-based HTML5 turn-by-turn navigation system and made it available to a select few devs to put it to good use. For an encore, it unveiled its personalized GPS service, Scout, at CES. Now, the company has created Scout for Apps and made the service available to all developers who want it, assuming they're coding iOS or HTML5 applications (Android support is in the works, and is slated to arrive later this year). That means that apps and websites can now incorporate turn-by-turn navigation directly, as opposed to launching a separate application to get you where you want to go. Keep in mind that Telenav isn't pitching this as a full GPS replacement -- more a value added proposition to developers -- and after spending some time using Scout, we can see why.

We tested the browser-based Scout service on our Android handset to run a few errands, and we found it a useful tool, but it certainly pales in comparison to its application counterparts. There's noticeable lag when attempting to swipe around maps, no pinch to zoom (onscreen buttons are the only option), and it lacks features like traffic reports or a way to remember favorite locations. That said, it does do a good job of getting you where you want to go, and the rudimentary nav functionality is certainly more appealing than the static maps found in apps currently. Plus, it's quite nice to not have to launch a separate application to get directions. If you want to test Scout for Apps on your mobile, hit the source link below, but check out the PR and video after the break to learn a little more before you do.


Show full PR text
Scout™ for Apps, Telenav's HTML5 Voice-Guided GPS Navigation Service,
Now Open to All Developers


First available for consumers on Scout.me and shareable via text, email, Facebook and Twitter;

Launching soon on several mobile apps including Yellow Pages, AroundMe, Life360 and WedVite

Sunnyvale, Calif. - March 27, 2012 - Telenav, Inc. (NASDAQ: TNAV), the leader in personalized navigation, today opened its free Scout for Apps service to all mobile web and app developers. Scout for Apps gives developers an easy way to offer consumers free, turn-by-turn, voice-guided GPS navigation, directly from their app or website.

Scout for Apps is the first HTML5, browser-based, voice-guided turn-by-turn GPS navigation service for mobile phones. Developers can integrate the service by simply adding one line of code, making it ideal for social, travel and shopping apps, or any other app or website that includes points of interest, places or addresses.

The first mobile apps incorporating Scout for Apps are scheduled to roll out soon, including an update to Avantar's popular Yellow Pages app serving more than 90 million listings every month.

"Currently, when users click on an address in our Yellow Pages app, we provide a standard map experience to help users get to their desired destinations," said Adrian Ochoa, CEO of Avantar. "Once we launch with Scout for Apps, our customers will receive full-blown turn-by-turn, voice-guided directions, and they will never have to leave our app to get those directions and guidance. We love being able to offer this type of service on our platform."

Additionally, Telenav has integrated its browser-based navigation service on the Scout website (www.scout.me), which helps people discover and explore new places and events before they hit the road. Once a user has found an event or place on Scout.me, they can select "Navigate" and choose "Phone" or "Email" in order to send the link to themselves or to someone else via a text message or email. In addition, they can post it to their Facebook wall or share the link via Twitter. Users with compatible phones can then click on the link to launch voice-guided, turn-by-turn directions from Scout for Apps.

"Because Scout for Apps is browser-based, we will be able to rapidly and consistently update the service moving forward," said Sal Dhanani, co-founder and vice president of products for Telenav. "Further, these updates will roll out immediately to consumers, so developers know that their customers will continue to receive our most updated technology. We will continue to work with developers to add or update features and enhance usability based on feedback."

Other developers who are already working to implement Scout for Apps and plan on soon launching the HTML5 navigation service as part of their apps include:

· AroundMe provides its users the ability to search for nearby restaurants, hotels, movie theaters and other businesses based on category and distance from their current location. AroundMe will integrate Scout for Apps to give users navigation to any location they select.

Life360 Family Locator uses GPS and other location technology that allows more than 14 million people to locate their family members using their phones, providing a convenient safety tool that delivers peace of mind. Life360 Family Locator will include Scout for Apps so that, for example, parents can navigate with turn-by-turn directions to pick up their kids at their current locations.

WedVite is a mobile invitation app that allows brides and grooms the ability to share their wedding day information with guests. The app includes details such as directions to the venue, the guest list and gift registry information. WedVite will soon include Scout for Apps to provide guests with the ability to get directions to the wedding and reception.

"Kids aren't always great about keeping track of what time it is and where they should be. Maybe soccer practice runs over and then they head to the nearby store for a treat afterwards without notifying their parents. Knowing where your kids are at any moment provides peace of mind in these situations," said Chris Hulls, CEO of Life360. "Scout for Apps means there's one less thing for our customers to have to worry about when it's time to pick their kids up – no more following a dot on a map, reading written directions, or cutting and pasting an address into a GPS device. Scout for Apps was so simple to add to our app and it offers so much value to our customers. If you have a location component to your app, I don't know why you wouldn't use it."

Scout for Apps is currently optimized for the iOS platform. Telenav plans to optimize Scout for Apps on Android later this year.

"Launching Scout for Apps allows us to offer our services to more people and is a huge milestone for us as we continue to work toward our vision of bringing daily personalized navigation to people wherever they go and whenever they need it," added Dhanani.

About the Scout for Apps Open Developer Program

Telenav's standard open developer program is free for developers and is supported by mobile ads. If developers would prefer to offer Scout for Apps without ads, Telenav will provide flexible licensing options. Interested developers can find more information on integrating Scout for Apps into their mobile website or app at developer.telenav.com. Telenav has also launched a support community for developers using Scout for Apps and encourages developers to visit this community to ask questions, share ideas or give feedback.

About Telenav, Inc.

Telenav's mission is to help make people's lives easier, less stressful, more fun, and more productive while they are on the go. Our personalized navigation services help people make faster and smarter daily decisions about where to go, when to leave, how to get there, and what to do when they arrive. Each day, more than 30 million people have access to personalized navigation that we deliver to their mobile phones, tablets, computers and cars. To date, we have scouted more than 1.3 billion personal journeys.

We aim to be everywhere people need us. Our partners are wireless carriers, automobile manufacturers and original equipment manufacturers (OEMs), app developers, advertisers and agencies, as well as enterprises large and small. Our partners include AT&T, Bell Mobility, Boost Mobile, China Mobile, Ford, NII Holdings, QNX Software Systems, Rogers, Sony, Sprint Nextel, Telcel, T-Mobile UK, T-Mobile US, U.S. Cellular, Verizon Wireless and Vivo Brazil. You can also find us in mobile app stores and on the web at www.telenav.com and www.scout.me.

Follow Telenav on Twitter at www.twitter.com/telenav or on Facebook at www.facebook.com/telenav

Copyright 2012 Telenav, Inc. All Rights Reserved.

"Telenav," "Scout for Apps," the Telenav and Scout logos, "telenav.com" and "scout.me" are registered and unregistered trademarks and/or service marks of Telenav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.

0 Comments

Telenav opens up Scout for Apps, the HTML5 GPS navigation service, to all interested devs