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Own one of LG's Cinema 3D Smart TVs? If so, you're in luck. The company formerly called Lucky Goldstar is now offering up 3D World, an online video store that, surprise surprise, sells 3D content. You'll have access to a catalogue of entertainment, sports, documentary, kids and lifestyle programming that'll swell as the company ties down more deals with providers. If you've got a 2011 model, you can download the 3D World app from today, while those who purchased the hardware this year will find it magically appear as a card on the dashboard.
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LG ANNOUNCES GLOBAL LAUNCH OF 3D WORLD, NEXT GENERATION PREMIUM 3D CONTENT SERVICE

3D World to Improve Access to High Quality 3D Content for
LG Customers and Boost Efforts to Increase 3D Content Collaboration

SEOUL, Apr. 16, 2012 – LG Electronics (LG) announced the worldwide opening of 3D World, a premium content service that will be available to LG's CINEMA 3D Smart TV users in nearly 70 countries. With DNA from LG's original 3D Zone Smart TV app launched last year, 3D World gives LG customers access to an expansive selection of high quality 3D content via a "card" on the Home Dashboard.

3D World allows customers the ability to search through high quality 3D content across numerous content categories such as entertainment, sports, documentary, kids, and lifestyle. Once the content is selected, LG's CINEMA 3D Smart TV brings it to life in beautifully rendered 3D images. The action scenes in sports become more dynamic and exciting, documentaries more realistic, educational videos in the kids' category more captivating.

Whether it's cooking, travel, fashion or any other interest, there's something for everyone. In addition to the content, LG plans to pursue further collaborations with global 3D content providers in order to bring the most sought after 3D content to LG customers.

"3D World is a critical part of LG's long-term strategy which includes controlling more of the 3D ecosystem that CINEMA 3D owners experience," said Havis Kwon, President and CEO of LG Home Entertainment Company. "With the global roll-out of 3D World, LG is demonstrating its commitment to providing diverse, high quality 3D content."

3D World will be offered in app-format for CINEMA 3D Smart TVs that were produced in 2011, while 2012 models will use the streamlined card system on the Home Dashboard.