Toshiba Canvio 3.0

Toshiba's Canvio external drives have just gotten a hefty boost, most of all for data swappers that play both the Mac and PC sides of the computing fence. Both the regular Canvio 3.0 and the Canvio Basics 3.0 have made the jump from 1TB to 1.5TB of capacity to hold that much more in the way of backups and videos. If you spring for the top-end 1.5TB Canvio 3.0, though, you'll also get a new NTFS driver for the Mac that lets you take the USB 3.0 disk between a Mac and a Windows PC without having to either load a special reader app or wipe the drive clean. Living in that technology utopia will cost you $200 when it's ready in early June, but the Mac- or Windows-only among us can pay as little as $120 to get a 500GB Canvio while still getting backup software and one of six glossy colors. More frugal travelers can pay $10 less at the capacity for one of the software-free Basics drives.

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TOSHIBA'S NEW CANVIO STORAGE SOLUTIONS CATER TO CONSUMERS' DIVERSE STORING AND SHARING NEEDS

Canvio 3.0 Portable Hard Drives Now Offer up to 1.5TB of Storage and Enable Simple Transfers Between Mac and PC Without the Need to Reformat

IRVINE, Calif. - May 15, 2012 - Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced that its Canvio® 3.0 and Canvio Basics 3.0 portable hard drives will now offer consumers up to 1.5 terabytes[i] of storage and Mac compatibility, without the need for reformatting, on a select Canvio 3.0 model. All of these offerings come equipped with USB 3.0 technology for higher data transfer speeds and enable consumers quickly and easily store, transfer and back up their valuable data.

"We understand that consumers have choices when it comes to computing and as a result, have varying storage needs," said Maciek Brzeski, vice president of product marketing and development of branded storage products, Toshiba America Information Systems, Inc., Digital Products Division. "With our newest Canvio 3.0 portable hard drives, consumers can easily swap data between Mac and PC devices, eliminating the hassle of reformatting to work the way they want."

Canvio 3.0: Easy to use and complete backup solutions

Toshiba's Canvio 3.0 is a stylish and portable storage device that addresses a variety of storage needs. Featuring up to 1.5TB of storage, the Canvio 3.0 has the capacity to back up consumers' entire computer systems and data transfer speeds are now faster than ever with the inclusion of USB 3.0 technology. Additionally, the 1.5TB solution includes a NTFS driver for Mac computers that allows users to easily swap data between Macs and PCs without having to reformat the drive.

The Canvio 3.0 also comes equipped with software that provides file, folder and full system back-up and recovery. Users can run a full system backup and file/folder backup simultaneously, as well as pre-set their back-up sessions using an easy scheduling feature. It also offers a free 30-day trial for its Cloud-enabled back-up feature.

To ensure maximum data protection, the Canvio 3.0 has a unique internal shock sensor and ramp loading technology to safeguard consumers' valuable data against accidents and drops. Available in a variety of colors, including black, silver, white, red, blue and green, this storage device is the perfect marriage between style and powerful data protection.

Canvio Basics 3.0: Simple add-on storage in a box

The Canvio Basics 3.0 is Toshiba's simplest storage solution. There is no software setup necessary and the device is ready to use right out of the box, allowing users to simply plug it into their PC and start saving their digital files. The Canvio Basics 3.0 offers up to 1.5TB of storage and supports USB 3.0 for rapid transfer speeds. Similar to the Canvio 3.0, the Canvio Basics 3.0 is also equipped with a special internal shock sensor and ramp loading technology to protect consumers' files against accidents and drops.

Pricing and Availability

Pricing for the Canvio 3.0 line will range from $119.99 MSRP[ii] to $199.99 MSRP. The 1.5TB solution, which includes the NTFS driver for Mac compatibility, will be available for $199.99 MSRP, while the 1.0TB offering will be available for $149.99 MSRP, the 750GB will be available for $129.99 MSRP and the 500GB will be available for $119.99 MSRP.

Pricing for the Canvio Basics 3.0 line will range from $109.99 MSRP - $180.99 MSRP. The 1.5TB solution will be available for $189.99, the 1.0TB will be available for $139.99 MSRP, the 750GB will be available for $119.99 MSRP and the 500GB will be available for $109.99 MSRP.

All of these products will be available in select retail locations and on ToshibaDirect.com in early June 2012.