ICANN told us that June 13th was the golden day that we'd get to see all of the initial applications for generic top-level domains (gTLDs), and the full list has surfaced on cue. The early roster shows a lot of competition for certain domains -- we're seeing a baker's dozen in companies trying for .app alone. Amazon, Apple, Microsoft and other companies are understandably trying to protect their brand names, but we're just now seeing the full extent of Google's gTLD madness: we're counting 101 instances in which the search firm has tentatively pulled the $185,000 trigger. ICANN still has to settle on which bidders get the domains they want, though, and there's no certainty that Google will fulfill its dreams. When even the cherished .lol domain has a challenger, you know the competition is getting fierce.