Microsoft spent plenty of time talking about its NFC-based mobile wallet for Windows Phone 8 today, but it has more than just payments and loyalty cards in mind for the technology. It's also showed off how a Windows Phone 8 device can be used to scan NFC-enabled advertisements or business cards. In the case of ads, Microsoft's Joe Belfiore used a recent issue of Wired to demonstrate how you can simply tap an ad in a magazine and have content pushed straight to your phone -- something that could also be used with posters or other ads out in public. With NFC-enabled business cards, you'd have the ability to automatically import a person's contact information simply by taping their card to your phone which, incidentally, is something that can also be done directly between two Windows Phone 8 devices (a la Android Beam).

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Windows Phone 8 NFC demo