It won't just be Apple and Samsung cornering the in-air tablet market -- Motorola has scored a deal with Alitalia to put the Xoom 2 into every aspect of the Italian airline's flights. Passengers riding high in the Business and Magnifica classes on longer Middle Eastern and Russian flights will now get to use the Android slate if the aircraft doesn't already have an in-flight entertainment system. At the front, attendants will get a passenger manifest app that lets them scratch travelers' itches based on their flight history. And just to form the triumvirate that Italy loves so well, Alitalia will outfit 10 of its lounges with the current Xoom to keep well-heeled passengers on top of the news before they board. There's no word on expansion plans that would let us play FIFA on that next JFK-to-Rome trip, but we can always brush up on our Italian through an illustrative video below.
Motorola Mobility Takes Motorola XOOM™ 2 to the Skies with Alitalia
ROME – June 19, 2012 – Today marks a unique opportunity between Motorola Mobility and the Italian airline Alitalia, which will revolutionize aircraft service and in-flight entertainment. Alitalia and Motorola Mobility have always been at the forefront in offering innovative technology solutions: Alitalia to flight assistants and customers and likewise Motorola Mobility to consumers. Today they anticipate that airlines will need more sophisticated technologies, focused on enhancing customer satisfaction.
Alitalia will be among the first airlines in the world to provide their crew with a tablet, Motorola XOOM™ 2, which will contain all relevant information on high value customers. This includes not only the profile of each passenger, but also their preferences in terms of the on-board menu, seating, travel history, as well as any inconveniences they experienced in the past. This will enable the staff to identify all the high value customers and to customise the service according to their needs.
Thanks to the wide range of programs and tools configured on each device and the ability to connect to the web, Alitalia staff will be able to receive updated information in real-time and perform all operations on board without having to print and carry, achieving great improvements in terms of time, efficiency and speed of updates. The flight attendants will also use the Motorola XOOM 2 to access the aircraft's internal manuals from the palm of their hands.
Motorola XOOM™ 2 tablets will also be introduced as Alitalia's in-flight entertainment services (IFE) for Business and Magnifica Class passengers on mid as well as long-distance flights to Moscow, Saint Petersburg, Tel Aviv, Beyruth, Riyadh and Teheran that are currently without an IFE service. Thanks to the tablets and the preloaded content, passengers will enjoy free access to a wide range of movies, music, online magazines and video games - all from Motorola XOOM 2's gorgeous 10.1-inch widescreen HD display.
But there is no need to be on the plane to take advantage of the Motorola XOOM 2. The Motorola XOOM 2 tablets will also be placed in 10 Alitalia lounges (Freccia Alata) so travelers can keep up to date on the latest news before embarking on their flights. A demo area within the Alitalia flagship store in Rome will provide useful suggestions to passengers on how to use the best technology of Motorola XOOM 2.
"Today we have made another further step ahead in our Customer Relationship Management (CRM) strategy" says Marco Sansavini, director of sales, Distribution and Customer Care in Alitalia. "It is a priority project for the new Alitalia, which involves the training of 9,000 people. Alitalia wants to make the onboard flight an extraordinary experience and the tablets will enable the crew to always stay online and in touch with the needs and preferences of its passengers. Alitalia will be one of the first airlines in the world that will use this innovative way to manage its clients. The tablet will also be used as a source of entertainment for passengers of six medium and long distance destinations and for the guests of our lounge rooms "Freccia Alata".
"With its cutting edge technology and host of entertainment features, Motorola XOOM 2 is the perfect travel companion for Alitalia passengers," said Maurizio Angelone, vice president and general manager, Mobile Devices, EMEA, Motorola Mobility. "Tablets have increasingly become a must-have device for staying connected, whether at home or on the go, and we anticipate the transportation industry will make tablets an integral part of their consumer offering in the years to come."