Nike and O2 team up to offer Priority Sports app TKTKTK

Get your fill of freebies and discounts from O2's exclusive Priority Moments service? Then you might be interested in where the UK carrier's headed next -- the running track. Nike's decided to team-up with the operator and, with its Nike+ tech, offer a new app hub that ties into the UK's very hectic summer of sport.

Priority Sports was announced today in Nike Town, London, replete with the likes of marathon world record-holder Paula Radcliffe ready to talk up the new service which lands in August. The app will offer up videos, fitness advice and even more Nike-centric editorial content. Accessible on iPhone and Android, there will be priority access to new Nike products -- including the odd exclusive trainer -- and free entry to exclusive events tied into the scheme.

Perhaps more importantly, the Nike+ GPS running app for Android (alongside companion services) will launch exclusively on O2 in the UK, starting today. The app will remain O2-only until the end of the year. Meanwhile, Priority Sports will launch next month and will include training sessions alongside Nike-sponsored athletes. The whole app also throws in embedded social network connectivity to Facebook. The app hasn't gone live just yet on Google Play, but should go live later today.