The Avengers Initiative Second Screen app goes live on web and iPad in time for ComicCon

As promised, Marvel and Disney have delivered The Avengers Initiative: A Marvel Second Screen App for iPhone and iPad ahead of Marvel's The Avengers Blu-ray release September 25th. While much of the content will be released over time between now and then, it already has some character profiles and animated special effects deconstructions for users to paw through, as well as an Item 47 game for Comic-Con attendees. There's a list of features after the break, or you can hit iTunes for the free app right now -- if you prefer a Flash experience for PCs or other devices, it should be available at MarvelSecondScreen.com (currently redirecting to the Marvel site) once it goes live.

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App Overview: Second Screen transforms the movie watching experience by allowing viewers to explore the story behind the film perfectly synched on a second device, like an iPad™ or laptop, without interrupting their enjoyment of the movie. By accessing the Second Screen companion application on their Internet-connected device, consumers are able to dive deeper into the film by engaging with key elements of the movie.

This groundbreaking new application allows users to interact with their Blu-ray™ player by simply starting the Blu-ray movie, and then syncing Second Screen to the film automatically by following the easy on-screen instructions. Once connected, they can explore interactive galleries, play games, and learn interesting facts about the scenes they're watching.

Features: Enter the S.H.I.E.L.D. database on your second screen device accessing personnel files, comic book origins andexclusive interactive content with The Avengers Initiative: A Marvel SecondScreen Experience. By downloading the app, you can:

- Become a S.H.I.E.L.D. agent and participate in the Item 47 Comic-Con experience either remotely or in the field.
- Examine the confidential files of the Avengers including heroes,agents and villains.
- Sync to the movie and explore exclusive behind-the-scenes interactive content such as visual effects labs where you can explore sequences layer by layer.
- Seamlessly link the characters, stories, and scenes of the movieback to their comic book origins through the interactive Marvel digital reader.
- View the major events of the Marvel Cinematic Universe – Phase 1 on the definitive timeline of all 6 movies.

Devices: iPad or PC/MAC computer with FLASH

Formats: Optimized for Blu-ray™ and included in Combo Pack releases.
NEW – Now works with iTunes Extras

Access: Visit http://itunes.apple.com/us/app/avengers-initiative-marvel/id539555261?mt=8
Select your version (either iPad™ or Web)
Sync to the movie or explore on your own
Currently only available in US and English-speaking Canada