News Corp launches Amplify educational unit, with help from AT&T

In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of students. The unit will focus on developing products and services tailored for classrooms, ranging from kindergarten through high school. And, at the center of that ecosystem, will be the Amplify Tablet (which, judging from the video below, appears to be a modified Galaxy Tab). Videos, encyclopedia entries, books and even remote tutoring apps will all be just a tap away. The tablets will get their first trial run in the US during the 2012-2013 school year. With the phone hacking scandal behind him, former New York City school chancellor Joel Klein (who headed up News Corp's internal investigation), is free to focus on getting Amplify rolling and into classrooms across the nation. Before you head off, make sure to watch the clip from AT&T after the break.


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News Corp launches Amplify educational unit, with help from AT&T (video)