Shanda Bambook with Qualcomm Mirasol display

Talk about flying under the radar. While everyone's focus on Qualcomm's results last week centered on the mobile chip business going gangbusters, the company quietly revealed during its fiscal results call that it's backing out of producing Mirasol displays itself. CEO Paul Jacobs instead wants the company licensing out the butterfly-inspired screens to interested companies and will limit its direct commercialization to "certain" devices. The company isn't explaining why beyond the plan more closely matching "addressable opportunities," although the absence of any widescale launches (and unconfirmed but repeated talk of low yields at The Digital Reader) suggests that factory output never quite reached critical mass. We're hoping that someone picks up the color e-reader torch before too long and delivers more than just the reference model derivatives we've seen to date.

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Qualcomm axes its own Mirasol production, will only bring some devices to market itself