ADATAs got an 89mm thick portable USB 30 drive, limbos under the competition by a millimeter

When it comes to your device being the "world's thinnest" or not can be decided by a single millimeter. Just days after Toshiba unveiled its 9mm-thick 500GB external hard drive, ADATA has knocked a little more off its own enclosure and declared victory. It's releasing the DashDrive Elite HE720, a stainless steel USB 3.0 drive that measures in at 8.9mm-thick, and size is not the only department where it's making an end-run around ol' Tosh -- it's also $25 dollars cheaper, costing $90. In more mundane news, users who pick up the unit are entitled to snag a 60-day trial of Norton Internet Security and it'll be available shortly.

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ADATA Launches World's Thinnest External Hard Drive

Company makes its mark with visually striking expansion of the DashDrive HDD lineup

Taipei, Taiwan - September 27, 2012 - ADATA™ Technology today announces the launch of the DashDrive™ Elite HE720 external hard drive, a USB 3.0 compatible device that is the thinnest of its kind on the market.

Sporting a brushed stainless steel surface, and with a record-breaking slim profile of only 8.9mm thickness, the HE720 demonstrates once again the company's consistently strong ability to combine top performance with style. The brushed metal case with protective layer provides 9H scratch resistance, which prevents damage even after long-term use.

The drive features a bright blue LED indicator to indicate power and data transfer status, as well as the company's popular "one-touch backup" feature, which automatically backs up and synchronizes data with one easy touch. The USB 3.0 interface offers transfer efficiency up to three times that of older USB 2.0 devices, but retains full backward compatibility with earlier versions.

Purchasers of ADATA's external storage devices are eligible for a free download of the latest Norton Internet Security 2012 anti-virus software (60 day trial version), and also enjoy three year warranty service, ensuring better mobility, security and convenience.

Since announcing the new product family in June, ADATA has moved quickly to release products that embody the speed and portability signified by the DashDrive name. The DashDrive Elite group is comprised of the most advanced products in terms of performance and design, and the HE720 is looking to be a strong addition to ADATA's top tier external storage products. Initial launch capacity will be 500GB.